To handle multiple requests for the same name during its sunrise and landrush periods, DotAsia will hold auctions. A closer look at how these will work.
DotAsia claims it chose an auction process to avoid the race-like rush seen during the .EU launch, when requests were time-stamped and serviced in the order in which they were received at the registry. This meant applicants turned to multiple registrars in the hope of getting their requests in first. Some registrars even sold their top queue positions.
Applicants thus had to incur extra expense and strife to obtain their domain names.
For its own Sunrise launch, DotAsia has opted to treat every single valid request as having been received at the same time, as long as it comes in within the allotted timeframe. To distinguish between multiple requests for the same name, applicants will have to outbid each other in auctions.
Although this obviously does away with the rush and the need to lodge orders with multiple registrars, cynics will argue that applicants may well incur even more expense in trying to secure their domains and that the system favours those with the deepest pockets.
Proxy bidding
But will the auction process work exactly? We contacted official .ASIA auction provider Pool and put that very question to them.
The auction process will be used during both Sunrise and Landrush phases. Only after the "GoLive" period opens will .ASIA revert to a standard first-come, first-served allocation procedure.
To be invited to participate in the auction process, applicants will first have had to be successfully verified. This may include submitting documentary evidence to the validation agent. Once verified, successful applicants will be notified by the registry and be given access to the online auction system.
Applicants will then be able to choose between the registry's central website interface or their own registrar's systems, if said registrar supports DotAsia's white label interface.
The actual auction process is expected to start ten days after the end of each Sunrise, meaning the first half of November for Sunrise 2a names for example. A proxy bidding process will be run in which bidders can preset their maximum bid levels and do not need to follow the complete auction to win it (the same type of system is used on eBay). Of course, bidders can also follow the auction "live" and place bids in response to other bids.
Both credit card and wire transfer payments will be accepted.
The auction process will be deemed to have come to an end whenever, within a 24 hour time period, no new bid has been received which exceeds the previous highest bidder. The current highest bidder at that time walks away with the name.
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