One of the good things about new gTLDs is that they make ignoramuses like myself a little less dumb. Take Szeklerland. Until a few minutes ago, I'd never heard of the place. A quick browse on Wikipedia and now I know that it's almost the birth place of Dracula. Szeklerland refers to " the territories inhabited by the Székely, a Hungarian people living in eastern Transylvania, centre of present-day Romania. They live in the valleys and hills of the Eastern Carpathian Mountains…".